Probability Revenue Increases With Rise in Smartphone Market

Mobile gaming developer, Probability, has released its financial report for the past twelve months that has indicated an increase in net gaming revenue of 35 percent year-on-year to £7.3 million.

Probability has attributed much of that growth to the rise in the smartphone market, saying that smartphone users now account for 76 percent of all users, compared to 30 percent last year. It also cited ‘significant’ contracts with major operators that ‘are in the process of being integrated or are awaiting launch.’

“During the fourth quarter, the company’s games were made available to William Hill customers through its mobile site,” a statement from Probability read.

“Existing services with Paddy Power and Rank Group continue to perform strongly.”

“We broke previous records for player deposits, turnover and business-to-business revenue this quarter,” commented Charles Cohen, Chief Executive Officer for Probability.

“That momentum has continued. April is ahead in revenues and deposits from March with business-to-business revenues stronger still. We are confident that Probability’s growth will continue into the new financial year and beyond.”

“2012 is going to be a big year for us and for mobile gambling in general. There is a land-grab underway for the mobile gambler; most of whom we believe will be new players who are not currently gambling on the web. Our regulated business-to-consumer and ‘white-label’ business is ideally positioned to exploit this opportunity.”

“At the same time, web-based operators are discovering the benefits and the complexities of this new mobile market. Our expertise in this space as well as privileged regulatory position and technical capabilities supports a business-to-business proposition that has already demonstrated strong traction and has excellent prospects.”

“Internationally, as more markets open to regulated activity including individual states in the United States, we see chances for business-to-business licensing and business-to-consumer/white-label. These are exciting times to be in this market.”