Interactive gaming company, NetPlay TV, has released their financial results for the first quarter of 2012. The report indicates that NetPlay TV has experienced an increase in new depositing casino players of 70 percent year-on year to 12,436.
This number indicated a 34 percent increase from the previous quarter. There was also a 44 percent increase in active depositing casino players year-on-year to 21,869, which indicated a 23 percent rise from the previous quarter. NetPlay referred to this performance as ‘strong’ and indicated that they will release their full 2011 figures on April 24.
NetPlay TV carried out some strategic changes during 2011. They sold their UK bingo business for £375,000 to allow them to focus more on their live television casino and invested heavily in television advertising during the first quarter of 2012. In addition, they launched their SuperCasino.com on iPad to join its iPhone option, giving more strength to its mobile offering. Currently, more than 18 percent of all SuperCasino customers access the casino games through the mobile client.
On March 22, NetPlay TV launched Jackpot247.com on mobile allowing mobile clients to access it from iPhone or iPad.
“Building on a strong fourth quarter, the company continued to invest heavily in television advertising throughout the first quarter of 2012 to capitalize on the seasonally stronger periods of the fourth quarter and the first quarter,” the statement from NetPlay TV read.
“This marketing strategy has continued to deliver improved KPIs and resulted in a 20 percent increase in first quarter average daily revenues versus the first quarter of 2011 and a nine percent increase on the fourth quarter of 2011.”
Referring to its mobile growth over the past year, the statement from NetPlay TV continued that it has plans ‘to further develop its mobile offering as it seeks to exploit the potential of this rapidly growing market.’