Betfair Launches Euro 2012 Mobile Betting App

Online betting exchange, Betfair, has released the Euro 2012 mobile betting application in time for next month’s 2012 UEFA European Football Championship. The multi-language application is available for Apple mobile devices.

The application, which has been designed specifically for iPhone handsets, can be downloaded from the App Store.

“Euro 2012 is going to be the Mobile Euros and we want to make sure that our customers can get their bets on throughout the tournament wherever they are and whatever they are doing,” commented Ben Carter, Betfair’s Head of Central Online Marketing.

“The Euro Finals application has all the best bits of our award-winning mobile applications including the ability to place multiple bets and cash-out to lock in a profit or minimize losses. The application is the latest innovation from Betfair’s mobile team and there’s a lot more to come.”

“Again, users can navigate directly to markets with just one click from within the articles,” a statement from Betfair read.

“Users will also be able to access team guides and match previews directly from the fixtures module. Additionally, the product includes group tables and knockout progress charts to ensure the users are fully up-to-date during the tournament.”

The application can be accessed in Danish, English, German, Greek, Portuguese, Spanish and Swedish. It offers both editorial and statistical content, as well as a simple-to-access news feed. Users will have direct access to the Betting.Betfair Team Guides which are available simply by touching the country’s flag on the screen. The app offers ‘tailored access to tournament betting markets’ as well as ‘integrated content and special offers.’

The Euro Team Selector app has also been launched for the Betfair Facebook page in the hopes of attracting a wider sports fan base.

“This is about bringing in the right customer that will be valuable for the long term,” said Carter.